Search results for " user generated content"

showing 2 items of 2 documents

3D #DigitalInvasions: a crowdsourcing project for mobile user generated content

2015

This paper introduces the #InvasioniDigitali project which is an online crowdsourcing initiative started in Italy in 2013 with the aim to promote the value of and engagement with local heritage. The paper focuses on two case studies of pilot ‘invasions’ using 3D data capture by students at museums and heritage sites in Sicily.

Crowdsourcing 3D user generated content digital technology cultural heritageSettore ICAR/17 - Disegno
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How does brand-related user-generated content differ across social media? Evidence reloaded

2019

Abstract In light of the relevant changes in the social media environment in recent years, this paper extends the theoretical framework of user-generated content (UGC) dimensions and updates evidence on how brand-related UGC characteristics vary across social media. Using content analysis and statistical analysis of frequencies, we compare how different social media (Facebook, Twitter, and YouTube) shape twelve important UGC dimensions. Our findings suggest that, by flattening the differences on visual and richer content, the recent trends have made Facebook and Twitter more similar to YouTube on certain brand-related UGC dimensions (e.g., self-presentation, brand centrality, brand recommen…

MarketingLocation sharingInformationSystems_INFORMATIONSYSTEMSAPPLICATIONS05 social sciencesUser-generated contentAdvertisingChangeSettore ING-IND/35 - Ingegneria Economico-GestionaleUser generated contentSocial media marketingPurchasingBrand; Change; Social media; Social media marketing; User generated contentSocial mediaAdvertising campaignContent analysis0502 economics and businessBrand Change; Social media; Social media marketing; User generated contentBrand Change050211 marketingStatistical analysisSocial mediaBrandCentralityPsychology050203 business & management
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